Exhibiting Guidelines

Secrets of Success

We have some great promotional ideas to improve your presence before and at the Show. Stop what you're doing; read the following, build them into your marketing plan and act on the following - Now!!

Your Exhibitor Manual

A hard copy of the exhibitor manual will be sent out to all confirmed exhibitors at the beginning of November followed shortly by the online version. The online manual will be password protected to ensure security when completing all the necessary forms. Details of how the online manual will operate along with your registration details to access the site will be sent to you with your copy of the printed manual.

To ensure we promote you and your products accurately in all our advance publicity it is essential that you complete the "Exhibiting Name" Form accurately and immediately. The name you supply us with on this form is then used by us on all our promotional literature e.g. web site, newsletters, show guide and on site the A-Z listing as well as the fascia name on the shell scheme stands. Therefore you can see it is vital that this information is correct and accurate from day one!

Target customers before the Show

NSM have many years of experience researching the Education and IT Markets. As specialists in of Exhibition Research, NSM have been working closely with EMAP Education over several successful years of Education Shows. NSM offer a unique service, providing pertinent, actionable and timely research findings, enabling their clients to make informed decisions. They are committed to providing optimum quality of service at competitive rates, representing unbeatable value for money.

For less than you might imagine your organisation could benefit from valuable information provided by your existing and potential customers.

You could commission your own survey, have in-depth interviews conducted with visitors either individually of in groups or have tailor made questions included in a large-scale survey of visitors.

For further information, please email Nick Simmons at or call

FREE Tickets

What better way to promote your presence at the Show than by having invitations to send out to your key clients, inviting them to visit you at the event. The ticket can be used as a key promotional item in your customer prospect mailing and for just £100 you can send out an unlimited amount of personalised tickets to all your clients indicating your presence at the Show. This is an effective yet comparatively inexpensive method of promoting your company.

Ensure every relevant visitor knows where you are at the Show. Put your company name and stand number on all the Interest Trails that are applicable absolutely FREE!

Trails are a simple and effective way for visitors with specific interests to find their way around the Show. The trails consist of a highlighted floorplan and dedicated seminars and are sent out to visitors before the Show in various targeted mailings and distributed at the Show itself.

They cover such areas as Special Needs and Further & Higher Education. Make sure visitors know where your company is and what you do – keep an eye out for the dedicated trails we plan for the 2001 event.

Ad Flash

Add impact to your advertisements and remind those who are already planning to attend, what stand you're on. To download the Education Show 2001 logo, please click here.

Visitor Details at the touch of a Button

How do you concentrate on telling a visitor all the benefits of your products whilst gathering their basic details? Simple - one quick swipe of their badge with a “Light Pen.” This is an easy method of collecting visitor details and allows you more vital contact time to spend on their individual requirements. To find out more, please contact Jo Poole on or email her at

Association of Exhibition Organisers

The Association of Exhibition Organisers offers a unique service to exhibiting company about how to get the most of out of your presence at exhibitions. For further details: click here

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© EMAP Education 2001